Plum 10% Niacinamide Brightening Serum with Rice Water
A brightening serum with 10% niacinamide and rice water for all skin types.
Market PriceComparison
We found the best prices across all major retailers for you
Delivery: Standard
Delivery: 4-7 Days
Delivery: Today
Delivery: 30 Aug
* Delivery estimates shown are for metro cities. Actual delivery time may vary based on your location.
AI analyzes key factors to reveal the product's true performance score.
Deep dive into user sentiment and common feedback patterns
What Buyers Love
Effective for acne and glow
Users report clearer skin and a natural glow with regular use.
Reduces dullness and breakouts
Helps improve skin texture and reduces the frequency of breakouts.
Improves PIE and tone
Noted improvement in post-inflammatory erythema and overall evenness.
Affordable at lower price points
Available at competitive prices from certain retailers, offering good value.
What Could Be Better
Inconsistent pricing across stores
Prices vary significantly from ₹199 to ₹593, making it hard to gauge true cost.
Size not specified in title
The product title lacks volume information, causing confusion when comparing.
Requires consistent use for results
One reviewer mentioned it takes time and regular application to see benefits.
Limited negative feedback available
Only positive reviews were provided, so potential drawbacks are not fully captured.
The AI Verdict
This serum is recommended for those seeking a niacinamide-based brightening product, especially if purchased from a retailer offering competitive pricing. It has strong positive feedback for acne and dullness, but users should be patient and consistent. Consider comparing prices across stores to get the best deal.
Sentiment Breakdown
Sentiment is generated from buyer-review snippets Tapju could read, while the review total includes available review counts from verified ecommerce stores. 3 review snippets were used for qualitative analysis.
Most Discussed Feature
Acne reduction
Clearer skin
Skin brightening
Glow and dullness
Breakout control
Fewer breakouts
PIE improvement
Post-inflammatory erythema
Hidden Buyer Patterns Discovered
"All three provided reviews are positive, but the product's rating is 4.2, suggesting some negative reviews exist. The price varies by 3x across retailers, indicating that the same product is sold at very different margins. This suggests that the product's perceived value is highly dependent on the purchase channel."
AI Intelligence Engine
Pattern Recognition Active
What surprised our AI?
The same serum is priced at ₹199 on Pixies and ₹593 on Nykaa for the same size? Actually sizes differ, but even for 30ml, it's ₹593 on Nykaa and maybe less elsewhere. The price difference is striking.
AI Summary
Plum's 10% Niacinamide serum with rice water is a well-rated skincare product, praised for improving acne, dullness, and skin glow. It has a 4.2/5 rating from over 4,600 reviews, though prices vary significantly across retailers.
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